Dec 17, 2009 Posted by benny on Dec 17, 2009 in Business | 0 comments

Attention to integrity in business

In Washington, this is called politics, or even campaign. In the business world we call marketing, or brand or positioning. It may seem or sound nice, but the instruction sheet of mission or brand must be supported by the behavior and actions that demonstrate integrity.
Perhaps the saga of Enron and MCI, or the most recent debacle Madoff have reduced the idea of integrity of a vague concept about the honesty and moral values. Integrity, however, goes beyond moral considerations individual to behave quite consistently. They are the guiding principles of your business. You are what you say and act accordingly if it is clearly defined and zero gaps.

Ralph Waldo Emerson captured the sense of integrity in very simple terms. “What do you talk so loud that I can not hear what he says.” To turn or twist a bit ‘of reflection, everyone knew Hunter Thompson was a jackal, but he had integrity. His words and actions are consistent and do not know what type and wander what you think. Forward and know what it is.

Thompson, side, which is to demonstrate the integrity of your company? Suppose you have very simple ideas and motivations of your business, and look at three main players “affected by your company. You, your employees and customers.
First, you have your specific interest, product or service, and created his company to make money. He is an honest and objective is not subject to demand. You are in business to earn a living.

Secondly, employees have the knowledge, wants to apply in a workplace want to make a decent living and fair trial. Once again, expectations goal honest and loyal.
Finally, customers want their expectations met or exceeded, preferably the latter. They want a product or service and want value. It ‘your money and your choice. Your company has demonstrated the kind of integrity that will appeal to that customer and keep your business?

There’s nothing better than a few examples to illustrate the importance of integrity in the business world. As a consumer and, equally important, as a trading partner and as a copywriter, the horizon is always positive and negative in the affairs that affect my daily life.

One of my clients owns and operates a printing company to great success. It is not a surprise to me. As a customer, I was treated with friendly attention and provides valuable information about my project. All staff members who worked on my behalf has shown interest, aptitude and attitude of cooperation that made me feel appreciated as a customer, despite the relatively small size of my project.
This same owner is now my client with the need to copy the site and brochure clearly demonstrates the commitment of your company for professional excellence and personal. But all say ‘, right? The challenge is to find out what are the personal qualities that lie behind the statements of mission through.
In this case, it is clear that sincerity from top to bottom, the belief and support of its professional staff and investment in tools and techniques needed to provide products of superior quality. In the meetings, there is an obvious loyalty and camaraderie among the staff, owners and customers, each with a desire to provide excellent results on time and on budget.

The integrity that permeates the entire organization. A comfortable reception area has now wishes to extend a warm welcome and assistance as appropriate. Down the hall, a lounge for employees creates a relaxed atmosphere with all the elements that make for a relaxing lunch or a cup of coffee. In one corner, a complete library is reserved for customers to provide information, examples, and downloadable tools to make your job easier. Each work station is clean and efficient, and the introduction of personal attention by the owner of this dependent value to society.

Respect. Loyalty. Fair treatment and good wages. Print ensures perfect results. This is the real story behind the general statement of mission, integrity and feels good. The chain of supermarkets in which the store is another example of consistency. Cross marketing is certainly clever, but is also convenient for the customer. Want to try a new recipe for dinner? Here’s an example of the sample (literally), the recipe printed and refrigerator full of ingredients. Smart value-added service and contribution to profit, I’m sure. The same channel has carefully considered the economic slowdown and its impact on customers. Everyone watches the dollar in recent days, and the bank has clearly wanted to show empathy, while providing fair offers. Each half-dozen staples weekend with special discounts offered “to help the family finances in difficult times.” They do not choose a glamorous gourmet imitation in an attempt to provide a value. They chose the milk and bread, eggs and minced meat every day, in this case, it is clear that from top to bottom, sincerity, conviction and support of its professional staff and investment in technologies and tools required to offer products of superior quality. During the meetings, there is an obvious loyalty and camaraderie among the staff, owners and customers, each with a desire to provide excellent results on time and on budget.

The integrity that permeates the entire organization. A comfortable reception area has now wishes to extend a warm welcome and assistance as appropriate. Down the hall, a lounge for employees creates a relaxed atmosphere with all the elements that make for a relaxing lunch or a cup of coffee. In one corner, a complete library is reserved for customers to provide information, examples, and downloadable tools to make your job easier. Each work station is clean and efficient, and the introduction of personal attention by the owner of this dependent value to society.
Respect. Loyalty. Fair treatment and good wages. Print ensures perfect results. This is the real story behind the general statement of mission, integrity and feels good. The chain of supermarkets in which the store is another example of consistency. Cross marketing is certainly clever, but is also convenient for the customer. Want to try a new recipe for dinner? Here’s an example of the sample (literally), the recipe printed and refrigerator full of ingredients. Smart value-added service and contribution to profit, I’m sure. The same channel has carefully considered the economic slowdown and its impact on customers. Everyone watches the dollar in recent days, and the bank has clearly wanted to show empathy, while providing fair offers. Each half-dozen staples weekend with special discounts offered “to help the family finances in difficult times.” They do not choose a glamorous gourmet imitation in an attempt to provide a value. Choose the field bread and milk and eggs and minced meat, the provision of basic everyday honest and accurate. produced clear and the resources of the service and expectations. No games. No promises, deceitful or their alternates. What promise.
Since the end of the service. Early and follow-up contact through the sale and beyond, keep its loyal customers with a service that exceeds expectations. Return. Tell the mother-in-law, and she will tell the world!
Be humble. Make it Right. To resolve the service in whole or defective products.
Errors may occur. Could it be you, your product or your agent. It supplies damn that did not comply on time. The customer does not matter who or why, but I fear that receive the value and satisfaction.
Define your expectations. Be consistent and fair. You can satisfy your need, if I do not know what you want! Recruit and train its staff, with clear goals and expectations. The same applies to their suppliers. And give them the support they need to do their job. All looking to live or get the value. When you are just, fair and uniform, its staff and suppliers will be happy, and your business thrive.

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