Google provide tips to business owners

Jun 3, 2010 Posted by brindils on Jun 3, 2010 in Technology and Internet | 0 comments

Google provide tips to business owners

The president in the Export-Import Bank expressed surprise Thursday when dozens of Montana business owners said they had successfully sold their solutions in other countries.

“That’s great,” Fred Hochberg mentioned following asking for a show of hands from a gathering of all over 100 folks.

Having a population of all-around 1 million and a smaller manufacturing base, it appears that the cards would be stacked against Montana firms attempting to increase exports. Although Montana ranks 48th among all states in export sales, it has a couple of other factors on its side. Montana is the nation’s top state for entrepreneurship, and the growth in economic activity is 10th highest among the states, Hochberg said.

Hochberg stated the Export Import Bank is working hard to meet President Barack Obama’s challenge to double U.S. exports over the next five years.

Sen. Jon Tester, D-Mont., who invited Hochberg and other trade experts towards the export summit, claimed boosting exports translates into additional jobs.

“There’s incredible opportunity, an amazing customer base available,” Tester explained through the gathering at Rocky Mountain College. “It’s just a matter of giving our corporations the resources to access that buyer base. A lot of tiny businesses are seeking locally, and that’s wonderful. But for those who desire to expand, it’s crucial to bring folks like Fred here.”

The Export Import Bank, formed during the administration of President Franklin Roosevelt, may be the federal government’s essential agency for financing and facilitating U.S. export trade. The agency provides crucial financing that assists big and smaller U.S. exports. The agency accomplishes its goals without taxpayer support, Hochberg stated.

Quite a few American business are leery of exporting mainly because they fear they’ll in no way get paid. The bank’s financing programs guarantee that exporters will be paid, thus reducing risks to American firms, Hochberg mentioned.

Montana corporations export about $2.06 billion worth of goods and services, according to the state Department of Commerce.

That’s dwarfed by the nation’s $1.8 trillion in exports and $2.52 trillion in imports for 2008. Trade with Canada makes up almost a third of all Montana export sales, with exports to Japan, valued at $130 million, coming in a distant second. The state’s No.1 export is bulk wheat at $670 million a year, followed by inorganic chemicals at $344 million and metals at $213 million. Industrial machinery, which includes pc parts, is usually a distant fourth.

Wood’s Powr Grip, a Laurel firm that manufactures specialty vacuum-assisted lifting equipment, has seen its export business surge in recent years. But the company’s exports to European countries have slowed this year, in part since the value from the euro has fallen against the dollar inside the wake with the European financial crisis.

A weaker euro means that it costs a lot more to buy American manufactured goods, mentioned Barry Wood of Woods Powr Grip.

Asked how the European monetary situation plays into the effort to boost U.S. exports, Hochberg mentioned it’s likely a temporary trouble that may enhance more than time.

Suresh Khanna, manager of strategic partner development for Google, explained how the company’s sophisticated technology can set exporters in touch with consumers from close to the world.

Internet users regularly turn to Google for a range of details, including researching Civil War battles and finding an excellent restaurant. But a host of other tools, including an application referred to as Google Export Tool, can put American business in touch with billions of consumers across the world.

Google’s translation software quickly translates documents or web sites into other languages. It’s a feature that Khanna uses in a restaurant that he owns. Simply because about 80 percent of his employees are Hispanic and speak small English, he uses Google to translate the restaurant’s newsletters, meeting agendas and memos to enhance communication with his employees.

Yet another device, Google Analytics, offers detailed facts for the people who click on an internet site: what country they live in, how long they stay on the website and what important words they click on.

Google’s applications are well-liked for peoples who use mobile computing devices just like cell phones and iPads, Khanna said.

Outside the conference, Tim Mulholland, president of Headwaters Floating Island, a business whose products are used to clean up polluted water, claimed his marketplace tends to be more regional at this time, but there’s potential for exports inside future.