Handle Someone Who is Resistant to Social Media

I was at a networking event and one of the other people approached me and told me how he felt frustrated about learning social media and how each one had a choice about using or not using the media social. While I agree that companies have the option to utilize social media, I also think it’s inevitable that companies have to develop a social policy and media presence. In other words, companies have options now, but at some point, the decision not to participate in social media to hurt the business, because competition will use for its success.

That said, when I meet people who are very resistant to social media, not try to argue that use of social media. I can offer some kind of education if you will, but I realize that they are emotionally not to use social media and trying to get them to change their position becomes more resistant.

The problem I see too often is that the enthusiast media, do not understand why some people are not excited about social media. What I do not know is that people are not enthusiastic about the media see it as one more thing to do to run a business and on top of that, there’s technology involved, which means learning to play the violin about interfaces and other tools that can or cannot work and involve some kind of learning curve. And everything below is simply the emotional response, which may be fear in times of change or the turbulent economy.

The best approach is simply to educate about social media and then let the person think about it and contact you about this when she or he is willing to do so. That way you can let that person come to your own understanding of social media and how it fits in your business. And believe me, at some point the person will turn around or change their mind when she or he realizes that other companies are benefiting from the media, and that she or he is lost in getting in front of the people using social media.

When that person realizes that the media is not going anywhere and it can be beneficial to businesses, then you hear him or her. Do not make a told you so. Help the person out to web verse social media and feel comfortable with it.

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