How small businesses use local media to survive and thrive during times of economic

Dec 8, 2009 Posted by benny on Dec 8, 2009 in Business | 0 comments

How small businesses use local media to survive and thrive during times of economic

Traditional marketing has emphasized five different types of media advertising as the minimum needed to connect with consumers with a new product. The number of marketing options have increased, but the desired concentration of advertising in various media options has become elusive. A change in the community and the private and public media has been the effect of the Internet is increasing in the last two decades. This has created idle time for some advertisers, and rethink the aims, campaigns and strategies for participation, while others tilt to the attention the case for the formation of a new audience.
Respondents were selected through the readers of newspapers. This survey shows that U.S. consumers say they depend on advertising in newspapers more than any other media planning, buying and making decisions on purchases. These are the first results of a study commissioned by the Newspaper Association of America (NAA) conducted by MORI Research.
“The newspaper advertising remains the most potent tool for advertisers who want to motivate consumers to take action,” said NAA President and CEO John Sturm. Of the 3000 + respondents who say they have “taken measures” in response to advertising in newspapers:
To cut a discount of 61%
50% have bought something
27% felt something for the first time
But newspaper readers, perhaps part of the survey, their results were confirmed by a study commissioned by random numbers from Google. This study revealed that 42-83% of the 1,300 respondents were taken to the Internet in the press, and 70% have bought products advertised after doing further research on the linked sites.
According to an online Harris poll taken in June 2009, the types of ads that Americans find useful criteria vary by age and region:

50% say the TV spots 18-34 are very useful.
31% of 55 + find ads in newspapers are the best.
Approximately 40% of southerners prefer television advertising, while only one third (33%) in the Midwest to find TV ads help.
Traditionally, advertisers have gone to the press – especially newspapers – because of the scope and frequency. Drawing on newspaper advertising for the emergence of new independent media and discontinuous, the company is a source of leaving the Americans have always confidence to invest in an environment that requires consumers to adopt security measures and advanced technology. The difference between trust and half of the potential threat of an alien, the Internet is a game changer subtle, but profound in terms of information sources and services to consumers.

According to G. Patton Hughes, a member of Idea Lab funded by S. John and James L. Knight Foundation, part of the problem is that commercial enterprises do not forget is the product. “The core of this activity is to communicate to consumers, the media – print, radio, cable, or outside the retail is secondary.” If the core of small businesses is to maintain an open line for consumers, journalists have the opportunity to add to your scope and frequency of use of new technologies and create a new “electronic communications“.

Above average, is essential for small businesses that do not allow consumers perceive a vacuum, where there was once a sign of activity. Communication between all the technology allows consumers to find products and services they need, if the ways and places and times that jive with the attention of the target population. With the extended warranty on special place for the surrounding mantle and permanent access to the Internet, smart card technology is still new resources on the consumer market better.