Learn From E-Mail Spammers
Imagine you’re an e-mail spam. His strategy is to send thousands of unsolicited e-mail every day hoping that some unassuming individual purchase your product or inadvertently, are being infected with malware / virus, so it may Phish for credit card and banking details.
So here’s the situation. You are working with millions of people who do not know. You may not even know their age and gender, the demographic core. Data mining can e-mail files on a computer to create personalized zombie and convince the e-mail messages, but you always going to face a barrier of non-confidence.
You do not know well to the audience. Therefore, how to increase the likelihood that they even open their email and clicks on links within it? Threading in a common ground and the family leader. People may not know who you are, but they know Angelina Jolie, who incidentally is the most popular celebrity e-mail name used by spammers.
2.28% of all emails sent in July 2008 contained his name in the subject field. As a famous personality all over the world, it is an attractive point of reference to the spammers use violation of the walls of unsavvy goals. The family is powerful. That’s why you’ll see URL domain that are nearly identical to official institutions or receive e-mail messages that use the addresses of people you know.
But that’s not all, spammers also love to use current events as bait. Events such as political elections, conflicts between nations and major sporting events like the Olympics are all easy fodder used to connect users to click links or videos loaded with Trojan viruses.
When you want to get someone to do something, you have to arouse their interest first. You may not know every person who reads your site, but that’s fine. Because you do not know what they are usually family members. Use references to bridge the gap and connect.
Each blog or write salesletter can be filled with comparisons, analogies, metaphors, the name-drops, references and citations that make your offer / more vivid. More familiar. More attractive. Therefore, focus on getting your audience interested in the first place, because if music from the start, which never absorb its tone or give you a second chance.
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